Ring Runner TM
Ring Runner is our in-house tool built for wedding professionals and couples planning independently.
At its core is a live wedding timeline that keeps everything running smoothly on the day. From your phone, you can stay on top of every event as it happens and keep your entire team of collaborators aligned in real time.
Planning now begins with an integrated budget tool that does more than track expenses. It helps couples understand what they can realistically spend from the start, then continues to evolve alongside the planning process. Budget items and tasks are linked, so updates happen together and nothing becomes outdated or disconnected over time.
Ring Runner also includes a centralized vendor hub where all key details for each wedding vendor are stored and easy to access. Communication is streamlined through an in-app group chat that brings everyone involved into one shared space.
Check out our website for a full list of upcoming features. Beta testing is launching soon, and we will also be offering free demo sessions.
Feature Story
What 54,000 Couples Just Told Us
The Splendid Insights 2026 Global Wedding Market Report is out and the data is a wake-up call. Here's what every wedding professional needs to know right now.
Splendid Insights, the research arm of luxury strategy firm Think Splendid, surveyed 54,326 people who legally married in 2025, across every income level, nationality, and generation. The result is the most comprehensive wedding market dataset available. Here are the five findings reshaping how smart wedding pros do business.
61% of Couples Invented Their Budget
More than six in ten couples arrived at their wedding budget by simply picking a number — no research, no benchmarks, no idea what things actually cost. They aren't trying to lowball you. They're genuinely uneducated about pricing.
Only 2% of the Market is "Luxury"
If your marketing targets luxury-only couples, you're competing for a razor-thin sliver of the pie. The "Standard" ($11K–$30K) and "Premium" ($31K–$95K) segments together represent the vast majority of actual bookings.
Category | Budget Range | Market Size |
|---|---|---|
Ultra Luxury | $500,000+ | Very small — <1% |
Luxury | $96K – $500K | ~2% globally |
Premium | $31K – $95K | Significant share |
Standard | $11K – $30K | Largest segment |
Economical | $1,100 – $10K | Wide reach |
Intimate | Under $1,000 | Growing |
Gen Z Buys on Authenticity, Not Perfection
While Millennials still make up 84% of today's couples, Gen Z is entering the market fast and they search, evaluate, and decide completely differently. They use TikTok as a search engine. They distrust overly curated feeds. They want to know who they're hiring, not just what the final photos look like.
"The market didn't slow down. The couples evolved — and most wedding pros didn't."
— Brandee Gaar, Wedding Pro CEO, on the 2026 Report findings
You're Probably Marketing at the Wrong Time
Timing mismatches are silently draining your leads. Videographers, for example: 78% of couples don't start searching for video until four or more months after they get engaged. If you're panicking about a slow January, your booking season may not have started yet.
Venues are the exception — 76% of couples begin venue research within three months of getting engaged, and 20% are already researching before the ring is even on.
Google Is Still Your Most Powerful Booking Tool
Despite the rise of Instagram and TikTok, 80% of couples still use Google search or general internet search when finding their wedding team. SEO is not a nice-to-have; it is foundational.
Vendor Spotlight
SPA PAMPER PARTIES
View their services below! Inquire here: https://www.spapamperparties.com/ (Photo: Provided by Spa Pamper Parties)
Know a vendor that should be spotlighted? Email us at [email protected]
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